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Cause Related Marketing vs. Corporate Strategic Philanthropy Business Articles | April 26 Wholesale Antonio Gates Jersey , 2007
Six months ago, I had communication with a national corporation about their consideration to developing a corporate strategic philanthropy program. They didn't have one at all. I kept thinking, imagine the impact this corporation could have in communities where they have a presence! WOW! It would be phenomenal for them and communities. Let me say this corporation is big. Okay, they are huge.
Well, they were kind enough to let me know that they had just hired a public relations firm to create one for them. I thought to myself, "What a pr firm? No please no." But what to do next Wholesale Dan Fouts Jersey , just wait and see what they come up with. Just one month ago, I visited the corporations website. There it was, just as I thought was going to happen. They have a program, but it is a cause-related marketing program. I was crushed and let me tell you why.
Cause-related marketing programs are based on two things. One is a one-on-one partnership between a company and a charity. The other is it's product drivensales promoted. The program works as long as there is no negative publicity about either the company or the charity and it works so as long as the product moves. In a nutshell, cause related marketing has a shelf-life. While folks contend that any giving is a good thing, these type of programs are not sustainable. The message is not necessarily one that stands over time nor does the giving.
On the other hand Wholesale Rayshawn Jenkins Jersey , strategic philanthropy programs are created by individuals or companies whose roots are based in philanthropy. Philanthropy is a field with its own set of principles, methods, professionals and message. Strategic philanthropy is not based on product or services and is not promoted by sales. At its core, it is based on the fundamental principle of being responsibly committed to changing lives and the world today and for future generations.
If your company is serious about making an impact and giving back, you've got to be serious about the type of giving program you have and how it works. It should be value-based and sustainable. Consumers are savvy folks, just like you and me. Don't think they are fooled by giving that is essentially marketing-driven. If you want marketing Wholesale Forrest Lamp Jersey , hire a marketing strategist. If you want philanthropy, hire a philanthropy strategist.
? 2005-2006. Maggie F. Keenan, Ed.D. All Rights reserved.
Things You Should Be Doing, If Booking Flights To Los Angeles
Posted by reshavsingh on November 15th, 2015
Los Angeles, the city full of glamor and dreams entices people from around the world. Book a flight to Los Angeles to be a part of the extravagant ambience. If you are not sure about the things you should be doing in LA Wholesale Dan Feeney Jersey , check out the following suggestions:
Visit Disneyland
No matter whether you are visiting LA with your family, friends or soul mate, visiting Disneyland is a must. It is the iconic attraction of the city. The theme park is considered as one of the most complete amusement parks in the world. Despite large crowds, the customer service always remains at its best. Disneyland has several themed lands such as Adventureland, Fronteirland, Mickey's Toontown Wholesale Mike Williams Jersey , New Orleans Square, Fantasyland and Tomorrowland. "Remember... Dreams Come True" is a regular fireworks show which takes place in the park since 2005.
Universal Studios
The magnificent attraction entices number of tourists to book Los Angeles flights and holidays all year round. It is notable for its spectacular blend of thrilling rides and carnival-like atmosphere. Another highlight is the film studio that allows you to get a feel of real movie set. The New York set features movies scenes shot in Manhattan. There are several rides that are designed after popular movies such as Jurassic Park: The Ride, The Simpsons Ride and Revenge of Mummy. If you are feeling hungry, CityWalk is the section to visit. The section has several restaurants and shops from where you can buy souvenirs. To feel the real taste of LA, visit Hollywood which is just a drive away from Universal Studios.
Hollywood
Hollywood is the prime attraction in the city. Los Angeles, the name is enough to create an impression of gigantic Hollywood sign. It has become a cultural identity of the city. Today's Hollywood is home to some of the most visited attractions in the world such Hollywood Walk of Fame Wholesale Jahleel Addae Jersey , Dolby Theatre, Kodak Theatre, Wax Museum, The Magic Castle and Paramount Pictures. Take a walk through the "Walk of Fame" to find the Terrazzo of your favorite movie stars, directors and radioTV artists.
Exposition Park
Budget travelers booking flights to Los Angeles never miss out on visiting Exposition Park, one of the major free attractions in the city. The park is home to various top rated sites. Few of them are Rose Garden Wholesale Keenan Allen Jersey , California Science Center, Los Angeles Memorial Coliseum and California African American Museum. If you are holidaying with your kids, California Science Center is a must visit attraction. There are numerous interactive hands-on exhibits that allow children's to learn new things while having fun.
Book a cheap flight to Los Angeles to visit a place where fun, excitement and adventure always accompany you. Amusement parks, museums, gardens and shopping areas are enough to provide a place to enjoy the holiday of your life.
Save Money with Solar Heating Cost Technology Articles | April 16 Wholesale Melvin Ingram Jersey , 2009
If you are tired of paying the high heating costs every year, you will be happy to know that the solar heating cost can help you in these times of financial hardships. With solar heating, you can heat your home and your water. Yes, you can have the solar water hea. Cheap Womens Nike Shoes Cheap Nike Air Jordan Cheap Max Shoes Cheap Air Max 97 Cheap Air Max 90 Ultra Cheap Air Max Womens Jordan 11 Shoes For Sale Air Max 2018 Outlet Cheap Jerseys Cheap NFL Jerseys |
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